ITA Airways
University project
Copywriting
Art Direction
Alitalia no longer exists, in October 2021 ITA Airways was born. The new airline is thus a start-up in its own right, but it is also the heir to Alitalia whose fleet it took part of and whose history of failures it wants to get rid of without disowning it, however, rather maintaining its aura of positive Italian values.
Concept
Telling the Italian historical and cultural heritage, circumventing the stereotypes illegitimately associated with the image of the country and its people.
Grit in sports, emotionality in cinematography and elegance in fashion are a small part of the foundations that make this territory unique in the world. A territory to be safeguarded so as not to lose its precious traces.
Valore D
University project
Copywriting
Art Direction
Valore D is the first business association in Italy that promotes diversity, talent and female leadership. It is committed to rediscovering gender balance and an inclusive culture in organizations and in our country.
Find the words that most show a direct correlation to the most common meaning to show the other, which is no less important.
Pronto Legno
Client: Pronto Legno
University Project
Copywriting, Art Direction
Pronto Legno shines and protects wood and other hard surfaces. Regular house cleaning with “Enhance” products removes dust while polishing and protecting surfaces. They give a beautiful shine and a refreshing fragrance that will leave you and your guests speechless.
Telling the past life of furniture through a collection of indicative master data, thus stimulating the construction of an animated imagery, i.e., a story around the object.
